LISTEN TO the latest EPISODE:
The Business of Turning Recovery Into Culture with Brandon Chubb
On this episode of Butternomics, our host, Brandon Butler, sits down with Brandon Chubb, former NFL player and founder of Do Not Disturb Wellness. Chubb breaks down how he’s taking pro-athlete-level recovery practices like sauna, cold plunge, and massage and making them accessible to the public. The conversation dives into the business model behind wellness memberships, the cultural shift toward recovery as lifestyle, and why Atlanta is the perfect home for this new wave of wellness.
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Brandon Butler is the creator and host of Butternomics: The Business of Culture, a podcast that gets real about how culture gets built and who’s building it. He’s also the founder of Butter.ATL, Atlanta’s culture channel, and a trusted strategist at the intersection of marketing, media, and community.
Through Butternomics, Brandon brings entrepreneurs, execs, and culture shapers to the mic for conversations that cut through the fluff and get to the heart of how business really gets done. From celebrity creatives to low-key legends, he’s spotlighting the people shaping culture on purpose.